Introducing the Next Generation of Colgate Total® Toothpaste


Advanced Fluoride Formula for Superior Whole Mouth Health
New York, NY (November 26, 2018) – Colgate® is excited to introduce the Next Generation of Colgate Total®. New Colgate Total®SF contains a new Stannous Fluoride formula stabilized with Zinc Phosphate that fights plaque-causing bacteria on 100% of mouth surfaces*1 including teeth, tongue, cheeks, and gums, providing the ideal preventive solution for whole mouth health.
Colgate Total®SFeffectively fights harmful bacteria while protecting against bacterial repopulation, significantly reducing the overall bacterial load while creating a protective barrier that helps shield against attachment and regrowth. In development for more than a decade, the unique formula of new Colgate Total®SF is the subject of 28 granted patents and 95 pending patent applications.
Offering comprehensive benefits for the whole mouth, the new advanced formula found in new Colgate Total®SF addresses all indications of the original Colgate Total® including plaque, gingivitis, caries, stain removal/whitening, and calculus. Yet new Colgate Total®SF delivers even more benefits than ever before to help patients achieve superior whole mouth health.
Specifically, ongoing clinical testing of new Colgate Total®SF shows superior reductions vs. ordinary non-antibacterial toothpaste in:
      Plaque
      Gingivitis
      Calculus
What’s more, Colgate Total®SFnow provides additional new benefits:
      Sensitivity relief
      Enhanced enamel strength
      Odor neutralization          
“The advanced fluoride formula of Colgate Total®SF offers significant advantages versus ordinaryfluoride toothpaste, and still retains all of the benefits that dental professionals already love about our original Colgate Total,” remarked Dr. Barbara Shearer, Director of Scientific Affairs for Colgate. “Our advanced fluoride formula provides multiple benefits for the whole mouth. These attractive features combined with a great taste make Colgate Total®SF a great tool to empower dental professionals and patients striving to achieve whole mouth heath.” 
*Statistically significant greater reduction of cultivable bacteria in saliva and on tongue, teeth, cheeks, and gums with new Colgate TotalSF vs non-antibacterial fluoride toothpaste after 8weeks, 12 hours after brushing.
Reference: 1. Colgate Clinical Report 20180316BAC
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care, and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s website at www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit www.colgatebsbf.com.
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